Salhi , Haifa (2016) Plan stratégique pour le développement d’un site d’eaux thermales à Kasserine, Tunisie. Masters thesis, Université Virtuelle de Tunis.
Abstract
Kasserine, in Tunisian central west, is an area endowed with undervalued natural resources like hydrotherapy. It is located near mount Chaambi. It has a source of hot water whose physicochemical characteristics are the best in Tunisia. This work is a study of business creation in the therapeutic care field by the hot springs discovered in the region. For this, we have made a strategic, Pestel, Swot and Porter analyses and Fcs analysis to identify the comparative advantages of this resort and the best strategic approaches to better exploit these natural resources and make Kasserine’s region a specific and privileged destination in Tunisia especially for tourists from neighbouring countries.
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